when did the snack aisle get so stale?

Our guess? Sometime in 2016. Well, it’s about time we shook things up. You’ll notice we’re not like the other chips, nuts and crackers on the shelf. No fillers. No filters. No artificial ingredients. And nothing that’ll stain your fingers bright orange for the next 12 hours.

In a snack aisle that’s full of fakes, we keep things fresh. And in a world of conformity, we do what’s different — that means smashing stereotypes and starting a new status quo where healthy can also mean delicious.

Sure, we may offend some folk along the way. That’s okay. If we didn’t, we’d be doing something wrong. So go ahead and follow our lead. Be unconventional. Be unusual. Be unexpected. Be yourself. Be offbeat.

WHAT WE STAND (OR SLOUCH) FOR

Healthy Planet

We do what we can to keep the world green, now and in the future. That means committing 1% for the planet. Because if we don’t have a planet, we don’t have snacks. It’s that simple.

Healthy Bodies

Nourishment shouldn’t stop at the snack aisle. We fill our bodies with good stuff to keep us active — even if that’s just walking to the pantry from the fridge and back again.

Healthy Products

Baked not faked. Vegan by choice. Lower calories. Made with whole grains. Real plants, too. You hear that, Big Snack?

Healthy Minds

We do more than eat snacks. We put our efforts, plus a portion of our profits, into mental health activism. Because healthy bodies need healthy minds.

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